ATM Marketplace announces launch of two new ATM industry guides


FOR IMMEDIATE RELEASE Contact: John Clatworthy
April 3, 2007 (302) 283 - 4104

LOUISVILLE, Ky. - ATM Marketplace, a site dedicated to the financial self-service industry, has launched two guides that focus on the future of automation and vault cash services in the ATM space.

The first, "Financial self-service and the automation revolution," is a 48-page report that delves into the future of branch automation. Written by ATM Marketplace editor Tracy Kitten, in partnership with Paderborn, Germany-based Wincor Nixdorf International, "Financial self-service and the automation revolution" takes an in-depth look at the ways brick-and-mortar branches in the United States and abroad are using self-service technology to enhance consumer experience and improve profit margins.

The second, "Controlling the Cash: A guide to effective ATM cash management," is a 41-page report that analyzes ways independent sales organizations can cut operating costs by outsourcing cash-management services to third-party providers. Also written by Kitten, in partnership with Wilmington, Del.-based Cash Connect, "Controlling the Cash: A guide to effective ATM cash management" addresses the cash needs of U.S. ATM deployers - large, mid-sized and small.

"Both guides review industry changes that are impacting and will continue to impact the ATM and self-service industries over the next several months," Kitten said. "Financial institutions and independent deployers are facing similar challenges in today's marketplace: Both are competing for market share while they work to effectively reduce operating costs. Finding the right balance is key."